The outro, or closing paragraphs, of an internal communication article let you summarize the information and recap the main points.

Hone Your Outro

he outro needs to tie-up with the beginning, but don’t repeat the introduction.

Some readers look at the first and last paragraphs of an article and then decide whether or not to read it.

Go for Impact

Let the reader go away with something new. Go for impact; keep the conclusion as short as the introduction and, if possible, use another bit of your best information.

An excellent way to achieve this is by using a quote from your source/interviewee.

Use a quote to bring in a new point and/or reinforce the main point of the story – something for the reader to take away.

Quotes are also useful because you can cut them if you need to reduce the overall length of the article at design stage.