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Writing your outro (closing paragraphs)
This needs to tie-up with the beginning but don’t repeat the introduction. Some readers look at the first and last paragraphs of an article and then decide whether or not to read it. Let the reader go away with something new. Go for impact; keep the conclusion as short as the introduction, and, if possible, use another bit of your best information. An excellent way of achieving this is by using a quote from your source/interviewee. You can use a quote to bring in a new point and/or reinforce the main point of the story – something for the reader to take away. (Quotes are also useful because they can be easily cut if you need to reduce the overall length of the article at design stage). » On to Writing headlines © Adrian Ruck MCIPR |
